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Richard Engling
Marketing Copywriter
A specialist in business-to-business communications. |
Business Profile and Work Samples
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 Richard Engling has worked as a freelance copywriter of marketing communications since 1984. His assignments have ranged from ads and brochures to campaign concepts, corporate communications, direct mail, press releases, sales aids and presentations, speeches, demonstration videos, articles, technical backgrounders, email campaigns, web sites, and special advertising supplements.
Richard's primary expertise is in trade and business publishing, industrial technology, and food and beverage processing. He has additional experience in the educational, entertainment and consumer markets. His flexibility as a writer is demonstrated by the broad range of projects he has written and by the fact that he is a published novelist and playwright.
Web Site Development: Richard provides web site content, navigation, and integration with your overall marketing plan. He can work with your web graphics experts or team up with one of his collaborators to provide a complete web service.
Industrial Technology Products and Services: Richard quickly understands the design, operation and user benefits of equipment, software and technology services. He translates the language of engineers into copy that can be appreciated by prospective customers—whether the target audience is technical or non-technical in background.
His clients have included manufacturers of plastics and injection molding equipment, electronics, factory automation hardware and software, scientific instruments, business and office machinery, and others.
Trade and Business Publishing: Richard has been involved in new magazine launches, on-going promotions, positioning changes for established publications, and the creation, marketing and editing of special advertising supplements.
Food and Beverage Equipment and Services: Richard writes for manufacturers of food processing and packaging equipment as well as for trade magazines serving the food and beverage processing industry. Clients who sell to the global market value his ability to write clear and exciting copy that translates well to other languages. (Richard has a good knowledge of Spanish and a smattering of French).
Richard is often included in clients' business strategy reviews and is a regular member of the development and presentation teams for the advertising agencies that hire him. He frequently provides project management services.
Work Samples:
· Nordenia Plant Tour (A video tour of a leading packaging company)
· Danafilms (Web site content for a manufacturer of plastic films)
· SurgeGate™ Video #1 (A humorous video produced for an electronics product launch)
· SurgeGate™ Video #2 (A serious video produced for an electronics product launch)
· Zork Ad (Wine cork replacement product)
· Meat Processing Magazine (2006 Media Guide)
· Portola Packaging (web site content)
· Shades of Success (ARTIST'S MAGAZINE article on handmade pastels)
· The Romance of Handmade Pastels (ART MATERIALS TODAY article for retailers)
· Polarity Ensemble Theatre (web site content, design and coding)
· Biomist Power Sanitizing System (sell sheet)
· Zip It. Strip It. (beverage industry flier)
· Custom Front Panel Design (electronics industry brochure)
· Achieve Closure (beverage industry ad)
· ProductNews.com (web site promotion)
· VIA Panel Builder (software industry flier)
· Ahead of Our Time (specialty manufacturing brochure)
· Why Work So Hard? (software industry ad)
· Capron Resin Properties (plastics industry technical brochure)
· It's a Brand New World (web site promotion)
· Energy Crisis (special advertising supplement brochure)
· Body Mortgage (download a free copy of the futuristic detective novel, originally published by NAL Penguin, Inc., USA, and Headline Book Publishing PLC, UK)
· Antigone and Macbeth: Adaptations for a War-Torn Time (two contemporary adaptations of classic works, Polarity Ensemble Theatre Press, 2006)
Client List: ABA Journal, AlliedSignal Plastics, Allstar Fasteners, Inc., American Journal of Ophthalmology, Bakery, Blitz Corporation, Bosch Packaging Technology, Burford Corporation, Business Week, Cambridge Instruments, Chemical Processing, Cherry Corporation, Closetech International, Continental Can Corporation, Continental Container Systems, Control Engineering, Dairy Foods, Electro-Motive, Electronic Distribution Show Corporation, Ferro Pfanstiehl Laboratories, Food Product Design, Fortune, Gorman Publishing Co., Grayhill, Inc., Honeywell Plastics, Impaxx, Inc., Interior Landscape, IEEE Media, InterPost Systems International, ITW Hi-Cone, ITW Linx, Jumbocel Systems, Inc., Kroehler Furniture, Ligature, Inc., Maintenance Technology, Managing Automation, Martin Engineering, Mattson Instruments, Mercy Medical Center, Milmour Products, Inc., National Electronics Distributors Assoc.,
Nordenia International AG, Packaging, Packaging Systems, PennWell Publishing Co., Perimeter Exhibits, Plant Engineering, PMMI, Portola Packaging, Postalia, Inc., Power Engineering, Power Trends, Inc., Prepared Foods, Processing, Psychological Resources, Putman Publishing Co., Qualitron Systems, Inc., Research & Development, Jack Richeson & Co., Rreef Corporation, RWT Corporation, Schmalbach-Lubeca, Serac, Solid State Technology, Synchro-Start Products, Inc., Thomas Publishing, Today's Chemist At Work, Tripos, Inc., US Can, VIA Development Corporation, Videojet Systems International, Wallace Computer Services, Walter Kidde, Watt Publishing, White Cap, Inc., Zenith Controls, Inc.
Call 847-475-1139
or click on the signature to send an email:
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